"This is an e-commerce website selling products called ""poppers"" for the LGBTQ audience in the USA. It is a small, niche audience. We would prefer that in the content of the website, we do not use the word ""gay"".
It is NEVER acceptable to use the word ""homosexual"" anywhere on the website. It comes across as very offensive, using the word ""homosexual"". Poppers are inhalants used by gay men for recreational purposes. After inhaling, it creates a feeling of euphoria and relaxes the muscles.